Research - "Se7ens"_Film_Trailer_Analysis

Se7ens (1995) trailer Analysis:

https://www.youtube.com/watch?v=znmZoVkCjpI&ab_channel=MovieclipsTrailerVault

Trailer Convention:

• Flash cuts of the film with synced sound effects, creating a tense feeling
• Non-syncios dialogue, Brad Pitt "You like what you do for a living?" and "These things you see..." this is used to create scene of mystery as the audience want to know what is going to happen and what will they see.
• Star power -"Brad Pitt" & "Morgan Freeman" are introduced by voice over (Deep and Gravelly), showing the audience the power they have over the film, drawing the audience in.
• This trailer is broken into 3 pieces:
• Intro dialogue,
• Action,
• Tense dialogue.
• The Narrator's voice over takes the audience away from the atmosphere of the trailer, this is to try and get the audience motivated to see the film, due to the star power and what he is describing about the film, which won't be as clear as it is with the audience. 
• Music emphasis the title being shown (the seven sins), emphasising the suspense and creates a feeling of dread as the audience can't see the entire list, making them fear what they can't see.
• The weather is grey and raining, this connotes to the audience the pathetic fallary of the films mood setting, as being one that doesn't have a happy ending or at least will be drag the protagonist through hell.
• The roles that Brad Pitt and Morgan freeman are shown to be playing in this film are very stereotypical in thrillers, this can be seen with there performance (Seen further down in "Mise-en-scene"), as Brad Pitt's character is a cocky, arrogant rookie detective trying to prove him self. While Morgan Freeman's character is the wise, calm and verten detective who'll be retiring so, this is made emphasis even more with the voice over. This is so the audience can have a way into the film through Brad Pitt's character and are shown that they have help from Morgan Freeman's character as he past his knowledge to the next generation. 

Media Language:

• Editing:
• The uses slow editing with fades to create a intense atmosphere as the audience only get small glimpses of certain scenes. 
• The editing is non-chronological editing and is non-linear, to leave the audience in suspense.
• The quick jump cuts to white, almost blind the audience to what they see, creating a tense and confusing atmosphere, while the audience try to wonder what is happening and why.
• Going from slow cuts of scenes in the movie to the wrapped fast cuts of the titles, leave the audience confused, and feeling a bit out of place, this is good for a thriller trailer as it draws the audience in as they try to set down with the pacing of the trailer for it to change for a few seconds.
• The music slowly fades in after Brad Pitt characters, creating tension as it starts to build the next scenes up.
• Mise-en-scene:
• Setting, typical for the audience to see in a thriller trailer:
• Police station,
• Autopsy lab,
• Crime scene,
• City streets,
• Apartment.
• Low key lighting with a mainly a green texture, creating a depressive tone for the audience.
• Costumes are what people would stereotypically see detective to look like, creating a verisimilitude world.
• Colour pallet uses a lot of red and green = a grim and gritty making it relatable for the audience.
• The performance from the actors shows that there is going to be a good story behind it as Brad Pitt's character is almost a doorway for the audience to see the film as he is a rising detective and is new to the area. Whereas Morgan Freeman's character is one of a man who wants to leave and has seen a lot in his line of work, so when he says to the rookie that he has never seen anything like this before this makes the audience wanting more as they now know that this is a entirely different and new case for him and the audience.
• Cinematography:
• There aren't many establishing shots in this trailer, this is so the audience is confused as to the whereabouts of some of the location, this is so when they see the film some of the graphically scene (Like the "Gluten" man, sitting in his home being force feed) it isn't spoilt for the audience, giving the seen the full impact the director was trying to create.
• There are many two shots of Brad Pitt and Morgan Freeman characters in the same scenes, connoting to the audience how they are working together, connoting to the audience how the two will be working close together,
• There are a lot of close-ups and wide shots, this is to denote to the audiences the feelings and emotions of the characters on screen which is one of either terror, fear and disgust not to mention calm, mainly from Morgan freeman characters.
• Sounds:
• To begin with there is no non-diegetic sounds, just asynchronous dialogue from Brad Pitts character as the clip then sync up with him, this is done so the audience can get the full impact of his words "You like what you do for a living?" making the audience question ,who is he talking to and what about, giving the opening a more powerful start.
• The slow use of non-diegetic sounds, such as the high pitch chiming noise that is synced with the scene cuts of the create a more atmospheric world that draws the audience in as they have no context as to what they are seeing.
• Having Morgan Freeman also do some voice over with asynchronous dialogue, right after Brad Pitts connotes two things to the audience, one is Freeman's character is answering the question set by Pitt's character, but also makes the audience start to think, what was so bad that people would have to "wear blinders", "most times", helping to connote how grim the reality is there.