Evaluation_Task_No.1: In_what_way_does_your_Media_Product_Use_Develop_or_Challenge_Forms_of_conventions_from_real_Media_Products?

9 Frame analysis:

1st frame:

The production logo took us the longest time to create as our group had different opinions on what it should be. From the beginning, there was the idea of  "twisted tree" because our we know our film would have a slightly twisted plot. As it developed through online research we decided on the idea of a twisted vine tree and ran with it unit we go to this logo which features said tree, we also put it a child's swing to give it a slightly eerie feel to it. It's important to have a good logo as a company to make the logo memorable.

2nd frame:
This is the opening shot of the trailer and is supposed to keep with our theme for us to make the audience slightly confused and on edge. We shot this in a full studio set up to make sure the shot was perfect and had the professional look. This shot has had mixed responses in terms of likability but has done the intended each time which is to cause confusion and doubt. I took this idea from Sherlock in which they use this technique to get the same response as we did.

3rd Frame:
In this frame, we have a small amount of text that looks like it moves around the screen, we did this in post production as after we finished our firs draft of the film it was missing something and that took the audience away from the suspense of the trailer. We did this at a fair few points in the film to give it a new dynamic and make it more appealing to a wider audience.

4th Frame:
In this shot, we chose to shoot it at low angles as to give power to the characters in the scene and to give the character's power and status over the audience. The lighting is high key to give the seen more of a vibrant feel and we also used flashbacks and sharp cuts around it to add confusion but to keep continuity.

5th Frame:
This was a difficult shot as we wanted to get the lighting just right as we wanted this shot to be contrasting as it was calm but also it had to fit with the rest of the trailer so that it did not look out of place. We wanted this to be the turning point in the trailer which worked as it set as a pace changer for it and the calm formalities of the phone call changed the dynamics of the scenes that follow it.

6th Frame:
This was a very difficult shot to film as there was very little space in the room where we shot this and to get the correct shadow effect we had to have the light in a very specific position which meant that the already little amount of room became smaller. I think this shot is really good because using shadows can be very effective in film and as you can not see the character the audience can use the imagination to put the dots together and come up with who they think it is holding the gun, this is a very effective last shot also because it leaves unanswered questions.

7th Frame:
The end of the trailer  we wanted to shown are credits and put the audience in suspense. Before making our credits on Photoshop I had researched the normal layouts that most films used for credits in thriller trailers, These all included conventions showing credits such as starring actors, producers, directors and camera operators of film trailers. They can appear throughout the trailer over shots of the named actors/actresses but we have decided to reveal these at the end so the audience can focus fully on our trailer, instead of missing parts as they attempt to read the text at the same time. Other information such as production companies, make up, costume and sound professionals are put in too.