For my A2 production the main common elements that I have used in my texts is the use of low key lighting. These can be seen in my magazine cover which didn’t have dark colours has it helps attract people who would be walking past and will notice it as it has bright fragrant colours. While with the film poster and within most of trailer involve dark colours and low key lighting as the trailer conventions of a thriller have low key lighting so we took that and used it in our trailer. With the film poster I used dark and dimming colours to inform people that that there is the unknown is this film and by having both black and white colours garbs the attention of our audience. I also used an army theme thought all of my products. I had a two of our characters in camo gear to make sure the like was not lost from the army.. However, both of the characters look different to one another but I just wanted some synergy within all my different texts. Some of the common occurring colours that were used we dark and moody to give it an edgy feel.
In my magazine and film cover I used a
image of our antagonist. This is because when looking at other film and
magazine covers I came across Shutter island film poster and the magazine cover
was from Empire. This inspired me to use our antagonist as my main image. This
is because the audience can address themselves to my poster and cover and begin
to see if they can understand him. Our antagonist is suffering from PTSD. this
makes him feel like he's in control but can easily lash out at any minute. In
both poster and cover he has a terror-stricken. This is was key for me to take
this image, because straight away it is leaving an a enigma code for audience
to decipher. They might not know what is going on which will make them feel
intrigued and will want to watch our trailer then that will entice the audience
to watch our film. While his facial expressions is key his clothes he is
wearing is also key. This is because it gives key clues to the audience on what
the film will consist off. He is wearing a beret this is an indication of who
our character has been or who he is. Mise en scene was also key in the use of
my 3 texts. On my film and magazine cover the use of dark dual colours on our
antagonist represents to the audience that something is wrong with him.
In both of my magazine cover and film
poster the image tells the same story of the antagonist/protagonist as being
frightened and unsure. These images of the magazine cover and film poster share
a very important relationship this is because both images indicate in our film
trailer where everything takes a spin for the worst. For example in the film
poster Murray has a shocked and lost look
connoting his own mind this could suggest he is having a flash back which can
tell the audience something significant has happened at that point in time. By
having this strong relationship with the trailer it allows the audience to see
the inside of what the film is going to be about, which is key to draw the
audience in.
The reasons I attracted the audience due to the involvement of PTSD. This offered verisimilitude to the audience, this key factor could attract the audience because people can relate and sympathise to those dealing with these problems. It also helped by having low key lighting which when compared to my target audience the use of it suggested to the audience it was a action/thriller which broads out to a mass audience as it offers enjoyment to both spectrum's.
With the two print texts the conventions were mainly used in the film poster this was because on the magazine it was meant to stand out more than the film poster. For example on the film poster it has the use of low key lighting and the urban. This was emphasised in my film poster because this was the first thing to be released and we wanted to grab the attention of our audience by using the low key lighting and urban area. This is because it sets of indicators for our audiences as some viewers can relate by understanding the lighting situation and this means they will want to come and watch my film. if I was able to go back i would add some more conventions to magazine cover this is because the only one is that my antagonist is in dark colours to symbolise that there is something wrong and that was emphasised on both magazine cover and film poster but by the magazine cover only having one i will add more conventions to entice the audience in more.
In most Action/Thriller trailers the main effect used would be jump cuts, as they create suspense keeping the audience on the hook. By doing research and looking at other film trailers for example ‘Zodiac’ trailer there use of jump cuts was used in a fast pace, this can also be seen in "A Clockwork Orange" which uses a lot of jumpcuts to leave the audience in suspense. I took advice of that trailer and turned that information onto my film trailer. this is because it has such a positive effect on the audience. Secondly we used some fade to whites but as some flashes this is because we had jump cuts with them to symbolise something positive is happening. Also having some fade to blacks helped as it singled end of a scene.
To sum this all up i believe that my campaign was very successful this is because of my magazine cover and film poster were sharp and clean which meant it was really appealing to our audience and the trailer was really effective as I promoted it on social media. This is because modern cicity are normally are on there phones this means they can send the trailer to their friends if they like it. thus meaning more people would view my product. Also i had to think hard on the conventions of a thriller/action when creating my 3 texts this is because if i was able to exploit them conventions then my product will be good enough to draw in the audience. With all that considered i believe that it was a successful campaign.
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